产品推销邮件范文 如何有效开发潜在客户？送你8封邮件模板，可直接套用
专业出黑
我们知道，潜在客户看似令人望而却步，但是至少可以说，曾经他联系你发的一连串的询盘信息和电子邮件，说明他对你的产品是有需求的。所以，我们要进一步的了解他的真正需求是什么，得到客户的信任与支持。
以下是外贸人与优质潜在客户发送电子邮件建立的一些关键要素。
01联系客户的理由
这个应该是检查你自己的方式。发送开发信联系潜在客户的理由是否让他信服呢？他们是合适的买家角色吗？他们与你过去成交案例的客户是否有相似的地方，你能为客户提供什么价值，如果没有，请先不要联系。
02 立即联系的理由
与判断是否合适买家同样重要的是，你的公司是否有某些产品会迫使他们购买。如果没有紧迫感（这可能以业务上产品急缺的痛苦，突发事件或内部计划等形式出现），则没有理由购买。因此，不仅要寻找适合你公司业务销售垂直的行业和公司。你现在有充分的理由立即联系他吗？
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03发送有价值的邮件
销售过程中我们与客户联系的每个接触点，都应该推动销售的过程去向前发展。流程推进的速度取决于和客户联系的潜在客户阶段，但你不应该只发送一封 “只是在客户那里签到的电子邮件”，我们发的这一封电子邮件要给客户提供有价值的信息。相反，在客户回复邮件之前，我们要确保我们发给客户的电子邮件是有用的。
这里有几个电子邮件开发客户模板（每个模板都对应一个适当与客户建立联系的理由）你可以参考一下。
1.参考采购商公司公告
! have you about [ value]?
Hey [first name],
I work so much with [your ], I news. I’ve that you [ ]. !
when that , [ value] a . That’s why I you might be in out how we [ ] get going in their new – any of the .
If you’d like to learn more, let’s set up a quick call. How does [ day and time] look on your ?
,
[Your name]
2.参考其它相关公司的公告
your this week
[First name],
Your this week about [news] got me .
I found an on [ topic] that may be to you as your .
Here’s the link to read it: [ link]
Are you on [ value]? I have some more to share that could be .
Hope you find this .
Best,
[Your name]
3.客户联系介绍
[ ] we get in touch
Hi [first name],
[ ] we get in touch. I work with [him/her] for a [ name] that does [X, Y, and Z].
In about your role at [}, I there might be a great fit for your
group.
Our [ name] has been been well- in the and I think it’s that might be for you!
Does this sound with your ?
Best,
[Your name]
4.提供有用的建议
can we help you [goal] too?
Hi [first name],
In with other [job title]s, one of the key they’re with is [key issue].
This past year we to [ ], [money saved, added, ].
A we’ve seen a lot of with is [key ]. Based on what I know about your , here are a few ways you could put that into :
[Tip 1]
[Tip 2]
[Tip 3]
Does that sound to past you’ve faced? I have some ideas that might help.
All the best,
[Your name]
5.回应社交媒体的帖子，提出建议
Ideas for [ value]
Hey [first name],
I saw that you a on about how to [ value] for your .
How, if at all, would you like to your ? I’ve found that [] has been for . Here’s a few of what other I’ve with in the past have done that might be to you:
[Tip 1]
[Tip 2]
[Tip 3]
Have you tried any of these in the past? I have some more ideas for how we can help.
Best,
[Your name]
6.称赞他们的工作
Loved your piece on [ title/]
Hello [ name],
I your piece on [ topic/title] in [ ]. I liked your point about [ point from ].
I you might this piece on a topic: [ with a tie to your /].
I'd love to hear your on the .
,
[Your name]
7.参考一个新角色
on the new role!
Hello [ name],
I saw you took on a new role at [ name] . !
I bet you're to out how to make an (and ) mark your first few in this new -- and I think I can help.
I've like yours:
[ stat]
[ stat]
[ stat]
I'd love to tell you more about how I can do the same for you. If this like you're in, feel free to book some time on my : [ link]
,
[Your name]
在下面，我正在跟进一个我在参加网络活动中遇到的潜在客户，并试图与他进行第二次联系。
Great you at [Event name]
Hello [ name).
It was so great to meet you lest week at [Event name]. I more about your [ pain point) and your goals for the year ahead
I have with a few of my and have a few Ideas on how [Your name]can help you
1. ( 1)
2 ( 2)
3 ( 3)
I'd love to tell you a more about what I have in mind. It you are , feel free to book time on my here: ( link)
Hope you are back into tho swing of after a few days out of the
.
Meg
我们在给潜在客户发送的每一封邮件的主要方向是优先解决潜在目标客户遇到的问题，能为客户提供什么价值，在发送之前首先要想一想“为什么是你，为什么是现在”。
成功案例：
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❤第一次使用优贸网开发到30万订单，今年第三次直接续签3年
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